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SAP C_C4H22_2411 Exam Syllabus Topics:

Topic
Details

Topic 1

Data Collection and Contact Management: Aimed at Data Center Network Engineers, this section focuses on contact management, block lists, Smart Insight, Web Extend, relational data, and plug-in onboarding for platforms like SAP Commerce, SAP Customer Data Platform, and Magento. It assesses the ability to effectively describe, explain, and utilize these components.

Topic 2

Data Integrations Advanced: Designed for Data Center Network Engineers, this section delves into advanced data integration techniques. It encompasses store data onboarding (CSV), product data integration (URL, Google Tag Manager), sales data onboarding (APIs), customer data onboarding (APIs, CSV), Predict, and the SAP Customer Data Platform connector. The emphasis is on describing and explaining these integration methods.

Topic 3

Managing Clean Core: This section evaluates the ability of IT Solution Architects to apply clean core principles to ERP systems. It emphasizes maximizing business process agility, reducing adaptation efforts, and accelerating innovation.

Topic 4

Account Creation and Settings: This section targets IT Solution Architects, covering the provisioning of environments and configuration of various settings. It includes contact data integration, DNS settings, SSL certificates, email channel setup and compliance, account security settings, and channel setup. The focus is on describing, explaining, and configuring these elements.

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SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q66-Q71):

NEW QUESTION # 66
You created a new lookalike audience for Facebook in Digital Ads and notice the size of your audience displayed is -1. How is this possible?

A. Facebook does not provide audience size when multiple contact identifiers are used for contact matching.
B. The network audience was created but there are not enough contacts.
C. The network audience was created but the transfer of the contacts failed.
D. The network is searching for matching profiles and has not yet finished.

Answer: D

Explanation:
A -1 audience size in Digital Ads indicates:
* Option D:Correct. The audience is still being processed by Facebook, searching for matching profiles, and the size isn't finalized yet.
* Option A:Incorrect. Insufficient contacts would show a low number, not -1.
* Option B:Incorrect. Multiple identifiers don't inherently prevent size reporting.
* Option C:Incorrect. A failed transfer would show an error, not -1.The SAP Emarsys Help Portal under
"Digital Ads" explains -1 as a processing state.References:SAP Emarsys Help Portal - "Digital Ads" (https://help.emarsys.com/).

NEW QUESTION # 67
How does the IP access control functionality work?

A. Users logging in from one of the IP addresses from an allowlist can log in with their user name and password only. Users logging in from all other IP addresses must confirm their identity via two-step authentication.
B. Users logging in from one of the IP addresses from an allowlist can log in using the registered phone number only. All other users will need to confirm their identity via user name, password, and two-step authentication.
C. Users logging in from one of the IP addresses from an allowlist can log in using the registered phone number only. All other IPs are fully restricted.
D. Users logging in from one of the IP addresses from an allowlist can log in with their user name and password only. All other IPs are fully restricted.

Answer: A

Explanation:
IP access control in SAP Emarsys enhances security:
* Option B:Correct. Users from allowlisted IPs can log in with username and password, while others require two-step authentication (e.g., via email or SMS) for added verification.
* Option A:Incorrect. Phone number login isn't a feature; it's username/password-based.
* Option C:Incorrect. It misrepresents the authentication process for non-allowlisted IPs.
* Option D:Incorrect. Non-allowlisted IPs aren't fully restricted; they require 2FA.The SAP Emarsys Help Portal under "Security Settings" describes this IP control logic.References:SAP Emarsys Help Portal - "Security Settings" (https://help.emarsys.com/).

NEW QUESTION # 68
You want to create a trigger in order to send a password reset email. Which data management option do you need?

A. External Event
B. Form Settings > Opt-in Invitations and Interests
C. Field Editor
D. Channels > Triggered Email

Answer: A

Explanation:
To send a password reset email in SAP Emarsys, you need to create a trigger that responds to a specific action or event, such as a user requesting a password reset. The correct option is "External Event" because it allows you to define an event (e.g., "Password Reset Requested") that can be triggered via an API call or other external system integration. This event can then be linked to an automation program or email campaign in the Automation Center to send the password reset email.
* Option A (Form Settings > Opt-in Invitations and Interests):This is used to manage subscription forms and opt-in preferences, not for triggering emails based on external actions like password resets.
* Option C (Channels > Triggered Email):While "Triggered Email" suggests an email sent based on a trigger, this is not a specific data management option in SAP Emarsys. Triggered emails are configured via automation programs or external events, not directly under "Channels."
* Option D (Field Editor):This is for managing contact fields in the database, not for setting up triggers.
The official SAP Emarsys documentation, specifically the "External Events" section, confirms that external events are used to trigger automated responses like emails based on actions outside the Emarsys platform (e.g., API-triggered password reset requests).References:SAP Emarsys Customer Engagement Help Portal - "External Events" (https://help.emarsys.com/).
In SAP Emarsys, to send a password reset email, you need to create aTriggered Emailcampaign that is activated by anExternal Event. An External Event serves as a trigger, initiating the sending of time-sensitive, personalized emails in response to specific user actions, such as a password reset request.
Steps to Implement a Password Reset Email:
* Create an External Event:
* Define an external event in Emarsys that will act as the trigger for the password reset email. This event will be called via the API when a user requests a password reset.
* Set Up a Triggered Email Campaign:
* Develop an email template designed for password resets.
* Configure a Triggered Email campaign that is linked to the previously created external event.
* Integrate with Your System:
* Ensure that your application or website calls the Emarsys external event via the API whenever a user initiates a password reset.
This setup ensures that the password reset emails are sent promptly and reliably, providing users with the necessary information to reset their passwords.

NEW QUESTION # 69
Why is "daily" the recommended frequency for importing sales data into Smart Insight?

A. To comply with SAP Emarsys file maintenance policy.
B. To align with the Smart Insight dashboard update frequency.
C. To align with recommended frequency for product data.
D. To prevent load failures for files exceeding 10 GB.

Answer: B

NEW QUESTION # 70
You want to update your contact database. Which of the following options are recommended when itcomes to uniquely identifying contacts? Note: There are 3 correct answers to this question.

A. Use first name and last name.
B. Use phone number.
C. Use an external ID.
D. Use email address.
E. Use an SAP Emarsys Customer Engagement internal ID.

Answer: C,D,E

Explanation:
For unique contact identification in SAP Emarsys:
* Option A:Correct. Email address is a primary unique identifier, widely used.
* Option C:Correct. External ID (e.g., CRM ID) is recommended for integration and uniqueness.
* Option D:Correct. Emarsys internal ID ensures uniqueness within the platform.
* Option B:Incorrect. Phone numbers can change or be non-unique (e.g., shared).
* Option E:Incorrect. First and last names are not unique identifiers.The SAP Emarsys Help Portal under
"Contact Management" recommends these identifiers.References:SAP Emarsys Help Portal - "Contact Management" (https://help.emarsys.com/).

NEW QUESTION # 71
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